Welcome to the 20 hour Challenge
Find out the truth about your goal…
Clarity doesn’t come from planning. It comes from actual work, facing resistance and finding out if your goal is real.
Every week you delay is expensive. Money, time, focus, and confidence leak away the longer you wait
.
If you’ve read the books, taken the courses, built the system…
but you’re still avoiding the uncomfortable work, this is for you.
The Problem You Know Too Well
You loop in endless planning but avoid the real work.
You can’t tell if your goal is worth it, or just a fantasy.
You’ve watched people less talented than you move ahead, simply because they acted while you circled.
You’ve consumed books, podcasts, and courses, but haven’t moved.
You’ve lost trust in your own follow-through.
You’re afraid to commit, because you don’t want to fail again.
Money Burn
The business you’re not starting means you’re making zero revenue. No cashflow, no compounding, no future growth.
The personal brand you’re not building means no clients know you exist. No visibility, no inbound leads, no authority in your space.
The content you’re not creating means no exposure. Nobody discovers you, nobody shares your work, nobody follows your ideas.
The product you’re not shipping means no sales, no feedback, no customer base. You can’t even improve it because it never left your head.
Every delay is a closed door. And the longer you wait, the more doors slam shut.
Focus Drain
Unfinished ideas bounce around your head, chewing up valuable thinking power.
Emotional Weight
Overthinking means you never get the relief of resolution. The longer you delay, the heavier it gets until even thinking about it feels exhausting. (It probably already is!)
Time Loss
Weeks blur into months.
If you’d started three weeks ago, you’d already be past it. Instead, you’re still here, overthinking.
Identity Cost
Confidence erodes. Belief in yourself fades. And soon the stuck version of you becomes the default version of you.
And it gets worse: while you hesitate, less capable people are making progress. They catch you. Then soon pass you.
Inaction isn’t free. It’s decay. And it’s the most expensive choice you can make.
Why I Built This Challenge
I know what it feels like to wait. To circle. To think about a goal so much that you burn through all your energy before you ever start.
Perfectionism. Planning. Overthinking. Doubt.
It doesn’t feel like standing still, it feels like running in place, fueling exhaustion and self-doubt instead of progress.
Inaction isn’t costless. It compounds against you,
Every month you hesitate, others are building their skills, reputation and opportunties.
They catch up.
Then they pass you.
The edge you had eventually disappears.
Even when I pushed through and started, nothing seemed to catch. The gaps between attempts gave my overthinking time to rebuild. I felt like a dabbler, drained, frustrated, wasting time, money, and energy without ever getting traction.
What I didn’t realize back then is that some goals don’t unlock with slow-and-steady effort.
They require activation.
Like lighting a fire: you can’t strike a match once a week and expect it to burn. You need the right intensity, frequency, and fuel inside a container that forces it to ignite.
That’s what this challenge is:
A compressed environment that doesn’t give overthinking a chance to rebuild.
A place where stakes, structure, and camaraderie push you forward.
Where you do the work in public, and the only measure is performance.
Every time I’ve made real progress in my life, whether in dance, snowboarding, content, or business — it came from this kind of setup.
Not gentle consistency.
Not more planning.
But short, intense windows where I had no choice but to move.
That’s the environment I’ve built here.
Not theory.
Not ideas. A real test,to light the fire, confront your resistance, and see if your goal is real.
Why This Structure Works
Slow-and-steady once a week sounds nice, but it rarely catches. Overthinking rebuilds in the gaps. You know too much, you see too many risks, so without a container, your intelligence becomes paralysis.
This structure exists to override that.
This challenge is engineered differently:
Time Compression (20 Days) – Short enough to create pressure, long enough to reveal your patterns.
20-Hour Threshold – The minimum effective dose where resistance shows up and activation happens.
Daily Touchpoints – No gaps, no hiding. Just enough accountability to kill avoidance before it rebuilds.
Show & Tell Stakes – You don’t just log reps, you show proof. Public commitment forces real follow-through.
Performance, Not Theory – The only measure is: did you put in 20 verifiable hours? No badges. No fluff.
Every piece is deliberate.
Compression.
Deadlines.
Public proof.
All of it is there to stop overthinking in its tracks, and light the fire.
Challenge Kit: What You Get
20-Hour Tracker – See your work in black and white. No hiding behind plans.
Challenge Builder – Set your reps and environment fast, no perfect-plan spirals.
Daily Accountability Log (60 sec) – Stay consistent with one-minute check-ins, not endless admin.
Micro-Tools for Fear + Doubt – Quick drills to break loops and reset mid-session.
Hour 10 Reset – Recalibrate when resistance spikes or clarity kicks in.
Hour 20 Decision Point – Walk away with proof: keep going, pivot, or release.
Private Skool Cohort – Train alongside others. Camaraderie, accountability, and crowd effect.
3x Live Group Calls – Kick-off, midpoint, and final show & tell. Real stakes. Real structure.
[Beta Bonus] Personal Check-Ins – Optional 1:1 support + final Loom review for extra accountability.
What You’ll Experience: Before vs After
Before the Challenge:
You’ve been circling one goal for weeks, maybe months.
You pour energy into planning, tweaking, and doubting and end up more drained than when you started.
You keep starting without finishing, and it’s killing your confidence.
You don’t know if the goal is real or just another distraction.
You feel like a dabbler scattered, frustrated, and stuck in the loop.
You’ve let weeks blur into months, burning time and money you’ll never get back.
You’ve started to fear that the window of opportunity is closing.
After 21 Days in the Challenge:
You’ve logged 20 hours of real, verifiable work no fluff, no theory.
You’ve faced your resistance head-on, instead of avoiding it.
You know exactly where you stand with evidence, not hope.
You’ve proven you can follow through inside a performance-based system.
You’ve either committed fully… or walked away with clean, guilt-free clarity.
This is the Beta Round
You’re part of the very first cohort to run this challenge. That means:
The lowest price it will ever be offered.
The highest level of personal support and feedback.
Direct access to shape the experience and become one of the first case studies.
This is a live test, not a polished product.
Which means you’ll get something better:
A challenge built around real output, refined in real time, designed to deliver clarity, not just content.
FAQ
What if I don’t have time?
This is the classic overthinker stall.
It’s 20 hours in 20 days, less than an hour a day. You already spend more time than that circling, planning, and doubting. The point isn’t to “find time.” It’s to test whether your goal matters enough to earn 20 hours of your life. If it doesn’t, that’s your answer.
What if I fail or can’t finish?
Then you’ll finally know where you actually stand.
Avoidance is the slowest form of failure. Failing inside this container isn’t the end, it’s the data you need. You’ll walk away with clarity either way: proof you’re ready, or proof it’s time to pivot. Both outcomes are wins.
What if I’ve already tried challenges and they didn’t work?
That’s because most “challenges” are surface-level, content dumps, habit trackers, or motivational hype.
This isn’t that. The only measure here is: did you put in 20 verifiable hours of work? It’s designed to expose resistance and train follow-through, not hand you a badge. If other challenges didn’t work, this is exactly why you need this one.
Why 20 hours? Why 20 days?
Because that’s the activation point.
Less than 20 and you don’t face enough resistance to see your patterns. More than 20 and most people never start. 20 days is just tight enough to build momentum, but flexible enough to fit real life. Together, it’s the minimum effective dose to light the fire.
You’ve been Invited:
If you’ve been circling the same goal for too long…
Give it 20 honest hours.
